Chronicling Design Progress: Embark on a visual journey through the evolution of the Manhattanville brand. See below remarkable transformation from outdated aesthetics to a fresh, contemporary look. Each slide captures the essence of the brand's positive evolution.
Presented below are the brand standards adopted by Manhattanville College in 2017. Upon careful examination, it was determined that these standards exhibited a degree of broadness, deviating from the central focal point of the Manhattanville brand. As we navigate the evolution of our brand, refining these standards becomes imperative to ensure a more targeted and cohesive representation of Manhattanville's unique identity.
Presented below are the refined brand standards, strategically designed to elevate and emphasize the essence of the Manhattanville College community. Through a comprehensive evaluation, it became apparent that emphasizing clear and concise visual communication was pivotal in reshaping Manhattanville. The deliberate streamlining of colors, logos, and typefaces goes beyond preference; it was imperative for success. This strategic approach is further enriched by the adoption of journalistic style photography, adept at capturing daily experiences. Together, these elements underscore a renewed focus on the dynamic and vibrant community.
